"These t-shirts are great for fostering the healthy development of a baby’s brain through visual stimulation and the encouragement of hand to eye co-ordination." Dr Hansford

"Babies become attached to those who provide playful stimulation and babies with secure attachments have better chances of developing into happy, successful and well-adjusted children and adults." Ms L. Eden

The Design Team

The team have played an integral part in our design process, ensuring our t-shirts meet the needs of babies and new dads.

Jason Heller. Jason is the team's fashion expert. He has 10 years experience as a senior menswear buyer based in London and Toronto.

Dr Eleanor Hansford MBBS. Eleanor is our paediatric expert and has worked in hospitals in Australia and the UK - she currently works in Paediatrics at a leading South London Hospital, London.

Laura Eden BSc, Dip, MSc – Laura has extensive experience working in the childcare field, specialising in child development and attachment theories. Laura has conducted courses on the importance of early parental attachment.